Man on a live interview

Coaching for a Media Interview

Are you the spokesperson for your company or the owner of a firm that is in the public eye for some reason? Whatever it may be, you may be the person that TV and radio stations will want to talk to and interview. However, if you have not been interviewed in this manner before, you may find yourself in a stressful state and some media interview coaching will go a long way in helping you get through the process.

The MediaMan having a television show

In order to handle an interview with media personnel, you need to have an understanding
of how they work and what they want to achieve in the discussion. You must also be clear on the message you wish to send out to those watching and listening.

The purpose of the Interview

There are many reasons a media company will want to interview a person, and they can be due to a positive situation or a negative situation, and in both instances, the interviewer would ask questions that are direct and complicated expecting the truth in return.

Positive Situations

In case you are being interviewed by media due to an achievement you or your company has had. Then you will not have problems in answering, but you must still be composed and think before answering. It is important that you are clear in your message and responses so those listening will understand you and it can, in fact, have a positive outcome for you as an individual and your company.

Crisis Situations

Though none of us would like it, there are times where you will have a personal problem or a negative situation at your company. If this situation has caught media attention, you will probably be interviewed if you are responsible or have been directly involved with the issue. In such circumstances, you must know to handle probing and complicated questions as your future and your companies standing may be at risk.

hand holding mic graphicSuch interviews call for you to be well composed and try to understand the goal of the person interviewing you. You must look at each question asked in various angles before giving a reply, and it is always prudent to be prepared with statistical data which is relevant to the topic that will be discussed.


If you are going to face an interview for whatever reason, you must be prepared. It is crucial that you learn the finer points so that you can be professional and answer all question correctly.